Communication as a Business-Building Tool
August 16th, 2010It's great to have you back! For those who want to respond or share your wisdom with other readers, leave a comment at the bottom of the entry. For more strategies just like these along with the support to implement them, click to find out about the FBA Circle.
Think about this for a moment: could communicating compassionately with potential clients actually be a marketing tool that builds your business?
After all, people buy from those they know, like and trust. What better way is there to build that trust than by connecting with them and their desires (and objections) for your product or service.
I have shared in other posts strategies to get “over there” with others. These same strategies can help you connect with potential clients and make it more likely that you will convert them to clients. Here are some highlights from those suggestions:
- Maintain eye contact with the speaker. This is not the be all and end all, and it is a great start to getting connected with the person across from you.
- Reflect back what you hear being said when there is a natural pause. If you hold the intention to do this, you will have no choice but to listen.
- Some people like to hear their exact words being said back to them.
- Others enjoy hearing their words paraphrased.
- Or you could ask, “Are you feeling [fill in blank] because you are needing [fill in blank]?
- Voice mirroring – Remember when you were a kid and you used to bug your brother by repeating everything he said? Voice mirroring is just like that. You say the speaker’s words as they come out of their mouth. But you do it inside your head, rather than out loud. Voice Mirroring brings your focus to the words the other person is saying rather than anything going on in your head. So when you find yourself nervous or having trouble concentrating in a conversation, try this for a sentence or two, and see how effective this strategy can be.
Do you want to learn more about connecting compassionately? Come to our free teleseminar this Tuesday.
Create a Successful and Sustainable Business
Compassionate Communication as a Business Building Tool
Many solo business owners have outstanding skills related to their product or service, but lack the marketing and organizing skills to sustain themselves in doing their life’s work.
On this call, Jeff Brown will share how he created a thriving business in his own independent practice using principles of abundance combined with unique and practical action steps.
Jeff will share with you how to:
- Create financial abundance by surrendering limiting beliefs about money
- Enthusiastically promote yourself by releasing self-doubt, false humility and the martyr syndrome
- Respond to potential clients’ concerns and objections and convert them to customers
- Create balance and synergy by diversifying income-earning activities
For more information and to register for this free conference call on Tuesday, click here.


