How to Publish an Ezine that Makes You Money
Tuesday, February 16 Linda Claire Puig from Ready2Go Articles and Ready2Go Ezines will be our guest expert on the Marketing Action Seminar, and will be sharing how to publish an ezine that makes you money. Linda suggests that establishing an expertise requires consistent and intentional efforts. Here are some of her guidelines to follow when using an ezine or newsletter to market your business.
- Fill your newsletter with helpful information that readers can use in their lives. Give suggestions, new ideas, “how to’s,” warnings, resources, tools or advice. You may include brief information about your services, but avoid self-promotion; keep it focused on the benefits of your services.
- Make the newsletter relevant. Whether it is about school bullying, managing conflict at work, healthy ways to age or reduce weight, Internet addiction, changing careers, or finding one’s purpose, make the newsletter current and helpful to your audience.
- Send out your newsletter consistently and regularly. This builds trust and confidence that people can rely on you. It also keeps you in front of your public enough that they grow to associate you with the newsletter and with the services you offer.
Yet a lot of people find publishing their ezine to be very time-consuming—often overwhelming—and they give up.
Join us on the Marketing Action Seminar as Linda Claire Puig shares some of her secrets for making ezines MUCH easier so that you can reap the benefits of a regular, consistent newsletter such as: more clients, more income, more attention, more opportunity.
For more information and to receive the call-in details, click here.
